A Plan for All of Us — Every Town, Every Community, Every Inch of the Cariboo

We need a second economic engine to back up our timber industry — especially in tough times like these. That backup? Tourism. But not just any tourism — adventure tourism. The kind that draws thousands. That fuels hotels, restaurants, small businesses. That makes international headlines. That turns our communities into year-round destinations for thrill seekers, sports enthusiasts, and cultural explorers. 

And the best part? We already have everything we need. All that’s missing is a bold leap — a shared commitment — and the vision to get us there. I'm here to lead that charge.

This isn’t a piecemeal approach. This is a call to action — for Vanderhoof, Prince George, Quesnel, Williams Lake, 100 Mile House, our Indigenous communities, and every hidden gem in between. 

Together, we will work to identify and create Mega Adventure Events — thrilling experiences that pull people from around the world to our doorstep. These events will put Cariboo–Prince George on the global adventure tourism map, with potential for major sponsorships, broadcast coverage, and thousands of participants and spectators. 

Here are just a few of the big ideas:

The Cariboo Challenge: World’s Longest Canoe Race

Imagine this: a legendary race down the Fraser — from Prince George to Quesnel. Competitors paddling across dramatic landscapes, through roaring waters and serene stretches, cheered on by locals and visitors alike. It becomes the longest canoe race in the world, an annual celebration of endurance, culture, and nature.

The Northern Ultra-Marathon Circuit

A rotating mega-marathon across our region:

Year 1: Vanderhoof to Prince George (99.5 km)
Year 2: Prince George to Quesnel (121 km)
Year 3:Quesnel to Williams Lake (118 km)
Year 4:Williams Lake to 100 Mile House (92.3 km)

Each year, a new leg. Each year, a new spotlight. These races will bring runners, sponsors, and media from across the country — showcasing our towns and injecting millions into our local economies.

The Cariboo 1000: The Ultimate ATV, Snowmobile, Mountain Biking Adventure

A 1,000 km trail skirting the outer edges of our riding, winding through forests, crossing rivers, and weaving through our First Nations communities. In summer, it’s an ATV/Mountain Bike odyssey. In winter, a snowmobile rally like no other. 

Each night, riders camp in different communities, hosted by local bands and municipalities — experiencing Indigenous hospitality, food, and stories. This isn’t just sport — it’s culture, it’s connection, and it’s commerce.

What This Means for our Community

These mega-events aren’t just for thrill seekers. They’re economic catalysts. Every event brings:

- Tourism dollars
- New hotels and restaurants
- Retail opportunities
- Construction and infrastructure jobs
- Partnerships with national brands and broadcasters

They give our youth something to strive for. They shine a light on our artists, our chefs, our makers, our cultures. They make the Cariboo–Prince George region a household name across Canada — and beyond.

My Commitment to Build, Market, and Execute

My Commitment to Build, Market, and Execute This will not be a half-measure. I am committed to:

- Convening First Nations leaders, municipalities, and tourism associations
- Identifying funding sources and partnership opportunities
- Working with industry stakeholders to support event infrastructure
- Marketing our region nationally and internationally as Canada’s adventure capital

We will launch community roundtables, regional planning teams, and tourism development groups to hit the ground running.

Let’s Build a Legacy — Together

Cariboo–Prince George isn’t just a place to live — it’s a place to experience. Let’s share that with the world. Let’s work with our First Nations partners, our municipalities, our entrepreneurs, our artists, and our adventurers to build something grand. Something bold. Something that can’t be ignored. 

This is our moment. Let’s leap. 

Let’s make Cariboo–Prince George the Adventure Gateway of the North. 

Let’s shine.